Twice a year our San Diego home is hit with a phenomenon called tradeshow weekend. 3 days of ASR (action sports retail) and up the street the Agenda Show (a more boutique, streetwear tradeshow). So people from all over the world come here from the skate, snow, surf, streetwear industries and go nuts. Pros, hoes, design nerds, rappers, millionaires, everywhere. The general public is left outside trying to get into either the tradeshows or the after parties. Luckily curiculum mag is not general public.

Join me through my drunk photographic journey.


We missed the first day of tradeshows, but made it to some of the afterparties (fri. night) There were a bunch. Lots of walking. Kevin and Paul ditched us and cruised to the Transworld party, we went to the DC Shoes x 10 Deep party, and the Willy's Workshop, UNIV, In4mation, 5&A Dime Party, cruised by the Vice party too.

Bobby and everyone's favorite DJ/ DC designer. Mark Cruz. Muggin.

So after a long night of drinking downtown, we head back down Sat. morning for ASR. Streets just packed with People from every brand, riders, shop kids from god knows where, kids skating everywhere trying to get noticed. What a fiasco.

4:00 is happy hour at the convention center. This is what the Volcom booth looks like around that time. My beer in one hand, camera in the other.


Once again a cool tradeshow weekend. I only made it down to one of the three ASR days, and didn't make it to the Agenda Show at all. Obviously its impossible to make it to all the parties in one night, but I think we did pretty well. Pour a llittle out for Steve and Jessica, who went home early because he was sick. {c}



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Random Tradeshow Kooks.
Outside of the Convention Center. That's Nyjah Huston on the far right.
Scott and Justin (DC Shoes) stayin' strapped at the DC party.
CLUSTER FUCK.
ASR pre-party thurs. night at the Beauty Bar. The Upstarts performed, thrown by In4mation, Fiber Ops, Lovewright, and the rest of the Fuel Injected Suicide Machines.
After the Keating, we cruised to Deco's for the Willy's etc. party. Saw these two asian girls. Oh wait.. that's Bobby!
nAn iced-up Jeremy Rogers


The Es game of skate. Chris Cole took it. Check the coverage on Transworld's site.
Hilary, Chris, and Scott from Dragon Optical.

DC Shoes' top-secret-appointment-only room upstairs. Got some heaters in store for ya..
Theresa (Lost Clothing), Derek (Sector 9), Kevin (DC Shoes), Bobby (DC Shoes), a very sick Swiss Steve (Curiculum), and Melanie (Mine) straight Chillin.

Gille sneaking a cold one out at the SK8Mafia, Flip, Birdhouse patio.

Whew. After a long day of drinking and shooting random photos, we start the after partying, consisting of, drinking and shooting random photos.


Bondi. Delicious Aussie restaurant, and our usual HQ before going out in downtown.


Smashley (DC Shoes) and Mat (DC Shoes) apparently making fun of the handsome guy to the left (who hates being in photos by the way).


The V.I.P. view. I was so drunk, this photo looked clear at the time.

The DC PR girls: Christina & Ash
More DC peeps: Bobby, Janna, and Scott.
DC, Sun Diego, Spy Optics party. Mickey Avalon Performed. We Bailed before that though.


II ask everyone to act normal for this shot, and well, I think they pulled it off nicely.
After our quick visit, our drunk mob went w/ Kato Williams over to the Element's launch party for Darell Stanton's shoe.

The always awesome Damon Way chopping it up w/ Mat at Basic.

After the 4th & B, we cruised to the Nike SB party at Sidebar.

Rogene hangin' w/ a very drunk Kevin and well coordinated